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With the Tourism Works ads now showing across WA, we would like to introduce you to some of the many faces who work in the diverse tourism industry.

Gabby Simoni – “I promote the region” (pictured, left)
Marketing Manager – Australia’s Golden Outback

Australia’s Golden Outback is a regional tourism organisation promoting the Outback to intrastate, interstate and international markets. Each year more than 165,000 interstate and overseas visitors travel to the region.

Australia’s Golden Outback is a two worker team promoting more than 50% of WA to the world.

Eamon O’Brien – “I test the ride” (pictured, second from left)
Mechanical Fitter – Adventure World

Adventure World features world-class attractions such as the $12 million roller coaster “Abyss” and $7 million dollar “Kraken” water slide.

Adventure World welcomes 450,000 guests each year including more than 45,000 interstate and overseas visitors. The park employs around 500 workers.

Alison Bird – “I lead the camel” (pictured, second from right)
Operator – Broome Camel Safaris

Broome Camel Safaris offers the the famous morning and sunset camel tour along the iconic Cable Beach.

Broome Camel Safaris welcomes more than 20,000 visitors each year and employs around 8 workers.

Emily Anderson – “I serve the food” (pictured, right)
Waitress – The Terrace Hotel

The Terrace Hotel is a 5 star boutique hotel in Perth’s CBD. More than 30% of guests at The Terrace Hotel are interstate and overseas visitors. The Terrace Hotel employs approximately 50 workers.

To find out about more of the workers featured in the Tourism Works campaign, click here.

Western Australia’s tourism industry creates a diverse range of jobs beyond what you might expect. Here are a few more of our Tourism Works participants, whose jobs are reliant on the tourism industry.

Corioli Souter – “I preserve the history” (pictured, left)
Curator Maritime Archaeology – WA Maritime Museum

The Western Australian Museum is the State’s premier cultural organisation, housing WA’s scientific and cultural collection.

The WA Maritime Museum branch in Fremantle attracts more than 110,000 visitors each year. The  Museum is very popular with international visitors, with 24% of guests visiting from overseas.

Matt Norton – “I greet the visitor” (pictured, second from left)
Visitor Services Manager – Margaret River Busselton Tourism Association

The Margaret River Busselton Tourism Association (MRBTA) promotes local businesses in the Margaret River Region, which attracts more than 1 million international, interstate and WA visitors each year.

MRBTA employs over 102 workers across visitor centres in Busselton, Dunsborough, Margaret River & Augusta and six tourist attractions.

Dale Tilbrook – “I share the culture” (pictured, second from right)
Manager – Maalinup Aboriginal Gallery

Maalinup is an Aboriginal owned and operated business offering cultural activities, talks, performances, bush tucker and a gallery full of local Aboriginal art.

Maalinup attracts 5,000 visitors each year and 50% of purchases are by international guests.

James Hastie – “I build the hotel” (pictured, right)
Site Supervisor – Brookfield Multiplex

Brookfield Multiplex are experts in delivering landmark tourism property and infrastructure assets.

Brookfield Multiplex is currently delivering the 500 room Crown Towers hotel development, the Perth Stadium and the new WA Museum. Brookfield Multiplex directly employs 230 workers in Western Australia.

To find out about more of the workers featured in the Tourism Works campaign, click here.

Tourism Council WA has commenced a major advertising campaign to promote the value of tourism to Western Australia in the lead up to the 2017 State Election.

The campaign shows how Tourism Works to create jobs for WA, and features locals doing an amazing array of jobs created by tourism dollars. The campaign includes television, radio and digital advertising across Western Australia.

Tourism Council WA CEO Evan Hall said tourism was a vital industry for the future of Western Australia, particularly as people started wondering where the jobs of the future would come from.

“Each year, tourism creates 97,000 jobs in Western Australia. While in the past it has been mining creating the jobs and opportunities in the State, it is now time for tourism to drive jobs as the mining sector slows down,” he said.

“The Tourism Works campaign is about letting people know that tourism is the sector which can provide these jobs into the future.”

Mr Hall said Government policy could have a huge impact on how many jobs tourism created, and Tourism Council WA had developed a set of tourism policy priorities for consideration by the major parties ahead of the State Election.

“Tourism Council WA is calling for consistent annual funding of $100 million for destination marketing, which would increase the number of visitors to the State and therefore the number of jobs created,” he said.

Tourism Council WA’s Election Tourism Priorities include:

• An additional $22 million p.a. for marketing, events, aviation and international education;
• $100 million p.a. Royalties for Regions tourism development project fund;
• $5 million p.a. for National Park visitor facilities;
• An additional $3 million p.a. for destination development, visitor servicing, trails and Aboriginal tourism.

As visitors travel around WA, the money they spend creates 97,000 jobs across 31,000 businesses in transport, accommodation, restaurants, cafes, retail, food & beverage, attractions, tours, education and more. Here are some more of our featured workers.

Edward Whisson – “I board the passengers” (pictured, left)
Crew Supervisor – Rottnest Express
Rottnest Express operates daily year-round services to Rottnest Island and a variety of touring packages and experiences.

Rottnest Express carries thousands of interstate and oversea visitors to Rottnest island each year and employs up to 80 workers.

Jeanette Ferreira – “I organise the event” (pictured, centre)
Director of Operations – Perth Convention & Exhibition Centre
The Perth Convention & Exhibition Centre attracts more than 900,000 visitors each year to approximately 600 conferences and events. The Centre employs up to 350 workers.

Ben Foy – “I light the stage” (pictured, right)
Music Director – What Noiz
What Noiz works on the production, theatrical design and event management for large scale shows at venues such as Perth Arena. What Noiz’s business depends on events, attendees and visitors. What Noize employs up to 23 workers.

To find out about more of the workers featured in the Tourism Works campaign, click here.

The #TourismWorks campaign features a diverse range of tourism workers from around WA. We are pleased to introduce a few more of our featured workers below.

Gillian Rowe – “I rent out the car” (pictured, left)
Rental Supervisor – Budget Car & Truck Rental WA

Budget Car & Truck Rental WA vehicles  provide access for travelers to the state’s tourism destinations.

Budget welcomes 34,000 interstate and overseas visitors each year and employs more than 140 workers. Tourism accounts for approximately 40% of the total business.

Rickie Bacon – “I maintain the coach” (pictured, centre)
Workshop Manager – ADAMS

ADAMS and ADAMS Pinnacle Tours is the state’s largest tourism transport provider.

ADAMS carries more than 100,000 independent travelers, and 15,000 group travelers, each year. ADAMS employs approximately 100 workers.

Hope Metcalf – “I grow the vines” (pictured, right)
Senior Winemaker – Sandalford Wines

Sandalford Winery offers memorable wine tourism experiences, river cruises, concerts, education courses, dining and premium wine.

Sandalford Wines welcomes more than 133,000 interstate and overseas visitors each year and employs up to 150 workers.

To find out about more of the workers featured in the Tourism Works campaign, click here.

Each year, tourism creates jobs for more than 97,000 Western Australians. The #TourismWorks campaign features just a handful of these workers, including the following:

Tony Howell – “I cook the meal” (pictured, left)
Executive Chef – Margaret River Hospitality Group

The Margaret River Hospitality Group owns the White Elephant Beach Café, Morries Anytime, The Common and Barefoot Beach Weddings.

More than 30% of guests who dine at the Group’s restaurants are interstate and overseas visitors. The Margaret River Hospitality Group employs approximately 100 workers.

Claire Innes – “I design the holiday”
(pictured, centre)
Head of Product Department – Discover Australia Holidays

Based in Perth, Discover Australia Holidays develops popular holiday packages that promote all regions of Western Australia to holidaymakers around the world.

Discover Australia Holidays assists with more than 100,000 visitors each year and employs up to 47 workers.

Dave Humphreys – “I book the show” (pictured, right)
Sales & Marketing Manager – Perth Arena

Perth Arena is Western Australia’s landmark home of live entertainment, music and sports.

Perth Arena entertains more than 1 million guests each year with approximately 100,000 guests traveling from interstate and overseas. Perth Arena employs up to 1,500 full time, part time and casual workers.

To find out about more of the workers featured in the Tourism Works campaign, click here.

Tourism creates diverse jobs and business opportunities ranging from transport and hospitality through to caravan manufacturing, entertainment and the arts. This week, we would like to introduce you to the following #TourismWorks workers:

David Thompson – “I reap the harvest” (pictured, top)

Managing Director – Lobster Shack

The Lobster Shack has diversified its fishing business into tourism by offering an award winning attraction in Cervantes.

The Lobster Shack welcomes more than 80,000 visitors each year, with majority of their visitors coming from interstate and overseas. The company employs up to 50 workers.

Kristy-Lee Roberts – “I make the caravan” (pictured, centre)

RV Assembler – Fleetwood RV

Fleetwood RV manufactures Coromal and Windsor caravans so that anyone can enjoy the open road. Fleetwood employs 170 workers.

The Caravan industry makes, sells and services caravans for WA, interstate and international tourists. The industry also provides parks and resorts for visitors traveling around the state.

Ross Dowling – “I teach the class” (pictured, bottom)

Professor – Edith Cowan University

Edith Cowan University teaches more than 4,000 international students each year and employs more than 1,770 workers.

International Education is worth $1.4 billion to the WA economy.

To find out about more of the workers featured in the Tourism Works campaign, click here.

The Tourism Works campaign features real Western Australian workers to show how tourism works to create diverse jobs across WA. Across the campaign, we will be introducing you to some of our tourism workers and how their business is impacted by tourism.

Troy Bennell – “I forage for tucker” (pictured, top)

Tour Operator – Ngalang Wongi Tours

Ngalang Wongi Tours guides over 700 visitors each year with 25% of their visitors coming from interstate and overseas.

A start-up owner-operator, Troy’s dream is to share his culture through tourism and employ more Aboriginal people in the future as the business grows.

Annabelle Ferridge – “I make the bed” (pictured, bottom)

Room Attendant – Novotel Perth Langley

The Novotel Perth Langley hosts a mix of corporate, aircrew and leisure guests in over 250 rooms. The hotel is part of Accor Hotels, the largest hotel group in Western Australia.

The Novotel Perth Langley welcomes over 105,000 guest each year and employs 165 workers.

To find out about more of the workers featured in the Tourism Works campaign, click here.

Ahead of the 2017 State Election on March 11, Tourism Council WA has been meeting with MPs and Candidates from across WA to show them how Tourism Works for their electorate. Pictured are just some of the MPs and candidates that Tourism Council WA has met with so far.

To find out how many jobs tourism creates in your electorate, visit the Tourism Work Atlas page.

To keep up with the Tourism Works campaign, visit and like our Facebook page and our Twitter account.