Each year, visitor spending in Australia creates:

  •  934,000 jobs
  •  $54 billion in economic value
  •  $37 billion in taxation revenue
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Tourism Policy Priorities

Tourism can work to create even more jobs for Australians if Government policy supports tourism growth. The top tourism policy priorities are:

  1. Promoting Australia as an education, event & holiday destination.
  2. Developing tourism businesses and regions.
  3. Support private investment in hotels, attractions & tourism experiences.
  4. Visa & tax reform to encourage students, backpackers & international visitors.
Learn More
"I make the caravan" Learn More
"I board the passengers" Learn More
"I share the culture" Learn More
"I greet the visitor" Learn More
"I promote the region" Learn More

Recent News

Tourism injects $54b in economic value

Tourism is a major contributor to the Australian economy, with visitors to the country creating more than $54 billion in economic value, which creates more than 934,000 jobs for Australians. Visitors travel to and around Australia for many reasons, including: holidays, visiting family, education, business and events. As visitors travel…

Meet the faces of tourism

Blog post 6 collage With the Tourism Works ads now showing across WA, we would like to introduce you to some of the many faces who work in the diverse tourism industry. Gabby Simoni - "I promote the region" (pictured, left) Marketing Manager - Australia’s Golden Outback Australia’s Golden Outback is a regional tourism organisation promoting…

Who works in tourism?

Blog post 5 collage Western Australia's tourism industry creates a diverse range of jobs beyond what you might expect. Here are a few more of our Tourism Works participants, whose jobs are reliant on the tourism industry. Corioli Souter - "I preserve the history" (pictured, left) Curator Maritime Archaeology - WA Maritime Museum The Western…

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