How does tourism work?

Visitors travel to and around Australia for many reasons, including: holidays, visiting family, education, business and events. As visitors travel around the country, they spend time and money in our local economy.

Each year more than 8.8 million international visitors and 96 million domestic visitors travel throughout Australia, spending more than $54 billion. This tourism expenditure creates work for employees and businesses. In 2015-16 tourism created:

What jobs does tourism create?

Tourism creates diverse jobs and business opportunities ranging from transport and hospitality through to caravan manufacturing, entertainment and the arts.

To find out about the interesting and diverse jobs tourism creates, click here to meet our Tourism Workers.


Does tourism work in my local area?

As visitors travel around the country they create jobs across capital cities and regions..

To find out see how many jobs tourism creates in your area, click here.

TW Albany

How can Government policy create more jobs?

Tourism can work to create even more jobs for Australians if Government policy supports tourism growth. The top tourism policy priorities are:

  1. Promoting Australia as an education, event & holiday destination.
  2. Developing tourism businesses and regions.
  3. Support private investment in hotels, attractions & tourism experiences.
  4. Visa & tax reform to encourage students, backpackers & international visitors.